Established by two entrepreneurs, the Luxury Yacht Club was launched in early 2010 at the London Boat Show to provide clients with access to high value motor cruisers and yachts in the Mediterranean without the prohibitive cost of purchase.

Broadgate Communications was commissioned to support the launch with a blend of marketing and communications approaches. These focussed on the development of a corporate identity and brochure together with a brochure website with the capabilities of adding a complex booking system back-end. The timescales were very tight but all of the work was produced in time for the 2010 Boat Show and within budget.